Keith Campbell, former Director of Automation for The Hershey Co., has compiled a resource guide for "preparing for the manufacturing renaissance in America." In each chapter, a guest author tackles issues related to career pathways, training and college credit, industry credentials, veterans and more. Campbell sums the Playbook up best:

Playbook CoverThere are at least three constituencies that need to be involved to solve the workforce development crisis in America: industry itself, the education system, and government through its national, state, and regional workforce and economic development boards. And we can’t forget the most important constituents, the customers--those workers, students, and parents of students who must navigate the choices made available to them for their best advantage.

After spending 30 years in industry and 10 years working with educators and workforce development practitioners, I can guarantee you that the rules that these groups play by are VERY different. That is not to say that any of them are bad, just different. If we are to solve this problem, each group must work to understand the other and then join together to effect change. Seek first to understand, and then to be understood.

That is why this Playbook has been prepared, first to facilitate communication and understanding and then to solve the problem.

Download a copy of the Playbook!